Soccer Football Whisperer, Corporate Intelligentsia, Sponsors, Fans and Players to the Rescue – It’s Now and Forever!
Without an obviously evident collapse of the anticipated quality of performance, the paying fans and sponsors traditionally have no say, or more likely have nothing to say that is considered authentic and valued enough by soccer football clubs, to be sought after. Along with players, they are the next two most important contributors towards keeping the game alive. But how would clubs seek and respond to their players, fans and sponsors reactions as customer’s feedback. The fans, sponsors and players have a critical role to play in high performance club development. The question is “how?” This paradox is treated head-on in the recently published 100 Principles Manual delivered by the Soccer Football Whisperer.
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